We have been very privileged to work for Interfaith Scotland for a number of years. Last year we were asked to refresh their brand and redesign their annual newsletter. We’ve just taken receipt of the second issue that we’ve worked on, and we couldn’t be prouder of it!
Interfaith Scotland is the national interfaith organisation for Scotland. They are a charity specialising in promoting and facilitating constructive engagement between different faith and belief communities across Scotland. They look to achieve this through dialogue, educational activities, civic engagement and the promotion of religious equality. They provide a forum for people from diverse religions to talk with one another on matters of religious, national and civic importance.
Brand Refresh
The first part of the project was to refresh their brand, rather than carry out a full rebrand. They were happy that the saltire was easily recognisable across the various communities in which they work, and they were also happy with the meaning behind the interwoven white lines, symbolising the many faiths that are found in Scotland, and that make a positive impact on Scottish society. They did feel that the structure of the logo could be improved as well as the type that appears in the brand. We worked with these elements and progressed what they already had.
This refreshed look was then taken across items such as stationery, banner stands, leaflets, and their newsletter. The newsletter is a 36-page publication that is distributed to schools, libraries, places of worship by a network of local interfaith groups. We were asked to continue the new style across the newsletter and ensure consistency with the new look.
To find out how we approach branding projects please visit our Branding page or get in touch with our friendly team on 0141 241 6354 or through our Contact page.
