The Mortgage Advice Solutions team provides professional and friendly mortgage and life protection advice, both over the phone and in person. They help thousands of people each year to make the next move on the property ladder or find a new mortgage deal that suits their needs. We were approached to refresh their brand and update their website.
The original brand featured a ‘marker graphic’ which was used to signify a destination or somewhere of great importance, as you would find on a digital map. The brief we had was to update the graphic and make it bespoke to our client’s business, make it easily recognisable so they can build their brand, and also refresh the type that was used in the main logo. Our client liked the typeface from the original logo but as it appeared on one single line, slightly detached from the main graphic, we worked on making the logo more of a ‘unit’ rather than a graphic with text.