Rebrand of Lanarkshire based business consultancy.
It’s been a busy few months for us here at Contribute. We’ve been in the great position that we’ve not only been working on projects for our longer-established clients, but we’ve also been chosen to work on some new projects for some new clients!
One of our new projects has been the rebrand of Management Consultancy firm Tayhoey. Tayhoey have a wealth of business knowledge that enables them to help their clients solve issues, create value, maximise growth and improve business performance.
Who are Tayhoey
Tayhoey are a professional management consultancy. They look after and support companies in all their processes and structures, all the way from short-term one-off activities to complete long-term projects. They work with small and medium-sized businesses right up to large corporations. Their goal is to provide integrated, sustainable solutions in every challenge their clients companies may face.
The new brand gives the company a more modern, clean and professional look. As part of the rebrand they wanted to capture the modern and innovative ways that they approach their client’s projects. They wanted to look corporate but with a cutting edge, that would set themselves apart from their competitors.
They had previously used blue as their corporate colour but they felt that it had become too flat and a little boring. We spoke about colours they felt they would like to try. After different colour variations they decided to stick with blue, but with a twist. Their brand colours are now two different shades of blue that is used in the main logo as a gradient.
The letter A in Tayhoey is based on an arrow shape. This is to show an upward trajectory of their clients business and to give a sense of urgency and being straight to the point.