Gracefull is a singing initiative for young women set up by Glasgow based charity, FireCloud. FireCloud are a charity working in and around Glasgow that help people celebrate their Christian faith and inspire giftedness.


Predominately for girls aged 16+, Gracefull offers these young women the opportunity to develop their singing voices through one-to-one vocal tuition and the chance to perform at community events hosted by FireCloud. It is also an excellent place for these young women to make friends and have fun!


We were asked to create a brand that encapsulated femininity without being overly ‘girly’ and that could be used within the context of a faith-based charity.


“Contribute were brilliant. Gerard really listened to what we wanted and was so imaginative with the development work. He came up with a strong brand that beautifully captures the spirit of our singing group for young women. We were genuinely excited to open the files at each stage and see the identity for Gracefull coming to life. He worked really hard to our tight deadlines and communicated brilliantly at every step. I would recommend Contribute to others without hesitation.”

Dr Suzanne Bunniss, FireCloud Director