The first thing, and the most important part of any project, is the initial brand. When we talk about ‘brand’, we mean a lot more than a logo. It’s really the overall look and feel of an organisation or business. It’s the tone of conversation they have with their target audiences and it’s how they want people to perceive them.
We started working with Interfaith Glasgow back in 2012, initially working on their brand identity then building their website then other marketing material such as leaflets, banner stands and video editing amongst other things. Our latest piece of work for them, their 20 page ‘Flourish’ booklet, perfectly reflects their vibrant brand and is easily recognisable as an Interfaith Glasgow item. By using the colours, leaf shape and type style established in their logo, we consistently apply this across a range of items to help build their brand.
Flourish was a great project to work on, with a really good finished product and, more importantly, a happy client!
