Second Issue of Flourish

Second Issue of Flourish

We’ve just taken delivery of Flourish, the annual update of Interfaith Glasgow. This is the second issue that we’ve had the privilege of designing for one of our long standing clients. This issue builds on the design style established in the first issue with a few minor tweaks.

We must say that we’re over the moon with the finished product… and more importantly, so is our client!

Tayhoey Rebrand

Tayhoey Rebrand

It’s been a busy few months for us here at Contribute. We’ve been in the great position that we’ve not only been working on projects for our longer established clients, but we’ve also been chosen to work on some new projects for some new clients!

One of our new projects has been the rebrand of Management Consultancy firm Tayhoey. Tayhoey have a wealth of business knowledge that enables them to help their clients solve issues, create value, maximise growth and improve business performance.

The new brand gives the company a more modern, clean and professional look.

We’re on the move!

We’re on the move!

It’s an exciting time at Contribute! During the past few months we have been working on some great projects for some lovely client and now, to top it all off, we’re on the move! Our new base is Spiersbridge Business Park in Glasgow. Our new contact details are:

Contribute
Spiersbridge House,
1 Spiersbridge Way
Thornliebank
Glasgow
G46 8NG

We also have a new phone number as well… 0141 280 8868!

Thicker Than Water

Thicker Than Water

We’ve just taken receipt of the latest SF Mazhar book, Thicker Than Water.

This is the third book cover we’ve designed for her and we get a real sense of satisfaction when we see the three covers sitting side by side!

We’ve had another lovely mention on the ‘Acknowledgements’ page: “A big, big thank you to Gerard Donnelly of Contribute for designing the gorgeous cover, and for putting up with my constant requests to ‘tweak’ some aspect of it. You truly are the best.”

Thicker Than Water is available in paperback or to download from Amazon now. To buy your copy, or to catch up on this excellent series so far, please visit http://amzn.to/1N7ubv9

Interfaith Glasgow – Flourish Booklet

Interfaith Glasgow – Flourish Booklet

The first thing, and the most important part of any project, is the initial brand. When we talk about ‘brand’ we mean a lot more than a logo. It’s really the overall look and feel of an organisation or business. It’s the tone of conversation they have with their target audiences and it’s how they want people to perceive them.

We started working with Interfaith Glasgow back in 2012, initially working on their brand identity then building their website then other marketing material such as leaflets, banner stands and video editing amongst other things. Our latest piece of work for them, their 20 page ‘Flourish’ booklet, perfectly reflects their vibrant brand and is easily recognisable as an Interfaith Glasgow item. By using the colours, leaf shape and type style established in their logo, we consistently apply this across a range of items to help build their brand.

Flourish was a great project to work on, with a really good finished product and, more importantly, a happy client!

A trip behind St James’s Gate…

A trip behind St James’s Gate…

When taking on a new project we always recommend that our clients tackle their brand first. For us, getting the brand right is one of the most important parts of the project. It’s where we set tone of the conversation our clients have with their target audiences. It helps us to establish the colour palette we’ll use and the type style we’ll apply across all of their marketing material, both traditional and digital.

Whilst being away on a short break to Dublin I decided to soak in some of the culture, as well as some of their famous black porter. If you’re a tourist in Dublin one of the must see attractions is the Guinness Storehouse. One of the most iconic brands that has become, not just a brand that represents a certain type of drink, but also a brand that is closely associated with the nation in which it’s made.

Apart from the Storehouse itself being an awe inspiring building, they have some great examples of how their world famous harp logo has been used over the years. The harp first appeared on bottles of Guinness in 1862 and over the years they have refined the symbol to make it relevant to the target audience of the day.

They have recently unveiled the latest variation of the harp device and it’s harks back to a more traditional style with the use of a texture down the neck of the harp and the use of light and shade to make it almost 3d in appearance. Is it different from the last harp symbol, yes it is, is it still recognisable as Guinness, of course it is. They are expert at taking a timeless symbol and making it contemporary.

Whilst on my ‘grand tour’ of the Storehouse I also spent a rather long time in their advertising exhibition. From the famous John Gilroy advertisements of the 1930’s with the ‘Guinness is good for you’ and ‘Guinness for strength’ straplines, to the 1999 ‘Surfer’ advert with the horses emerging from a wave to the ‘Cogo Sapeurs’ adverts featuring some superbly dressed Congolese men. Their advertising has always been ground breaking and often times thought provoking.

In my opinion, Guinness is one of the best examples branding ‘done right’. From having an iconic symbol to some of the most memorable advertising of all time. To top it all off, it actually tastes amazing as well!

If you’re ever in Dublin I’d recommend a visit to the Guinness Storehouse, even if you’re not a drinker. It’s an excellent exhibition in a fabulous building.

www.guinness-storehouse.com/en/ground-floor

New CIPT Website

New CIPT Website

Well we’ve been hard at work over the past couple of months. We’ve added a few new clients to our portfolio, as well working hard on projects for our more longstanding clients. One client we started working with back in 2012 was CIPT. They’re a construction plant training company based in Wishaw, North Lanarkshire.

We initially rebranded the company and built their first content managed website. Over the years their business has grown and they wanted their website to reflect this. This has always been an ongoing working relationship between ourselves and CIPT, so through this ongoing discussion it was decided that the website would be refreshed slightly, with the new site having additional functionality that would allow the team at CIPT receive, track and manage any enquiries they receive through the site. 

The new site has been live for a few weeks now and as soon as it was visible CIPT started to receive course bookings through it. This is partly due to the search engine optimisation work that we carried out on not only their new site, but their previous site as well.

It’s always nice to see our work having an immediate impact on a business!

Check out the new site at www.cipt-ltd.co.uk

Taking control of your website in WordPress and the perils of ‘template’ websites

Taking control of your website in WordPress and the perils of ‘template’ websites

During an initial meeting with a new client, they spoke about the frustrations they had with their current site, the main one being they couldn’t update the content themselves. Their current ‘web designer’ is actually a large communications company. Essentially the company had built the website on their own platform, using one of their templates, and if their customers want to update their site they need to send any changes to them and they will update it for them. This guaranteed the communications company a rather large monthly retainer but sadly left their customers very little control over their website.

We use WordPress to build websites. WordPress is one of the leading Opensource Content Management Systems (sorry for the jargon!). Basically it gives us the scope to build some really great sites that are capable of some really great things, including e-commerce so you can sell products or courses online. It also puts our clients in control of their website. As part of all of our website builds we produce a ‘Step-by-Step’ guide to updating pages and publishing blog posts. The WordPress dashboard is really simple to navigate through, but just to ensure our clients don’t get lost we give each client some training on how to use their new site, as well as their Step-by-Step guide. Apart from that we’re always just one phone call or an e-mail away!
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Get up to £5,000 grant funding to improve design in your business!

Get up to £5,000 grant funding to improve design in your business!

Our lovely friends at Scottish Enterprise are offering businesses grants between £2,000 to £5,000 to help businesses design new products, brand or rebrand their business or products and design and develop websites amongst other things (essentially all of the lovely things we do).

This is being offered through Scottish Enterprise’s ‘By Design’ grant. This grant is ideal for any VAT registered business that wants to launch and market a new product. You don’t have to have an established business as new businesses, not yet trading, can apply as well.

There are a few qualifying criteria for the grant which include:

Who can apply?

• VAT registered companies in Scotland (except Highlands and Islands) looking to develop new products or services
• You must be able to contribute at least 25% of the cost
• You must be able to fund the project up front
• You must be able to demonstrate the benefits of the project
• While you don’t have to be trading, you do have to be VAT registered, and be able to describe how the grant will help take your product or service to market
• If you’re a social enterprise company, you can still apply as long as you are trading and VAT registered.

What can you use it for?

• Design a new product or service or improve the design of existing products or services
• Hire a designer to help improve your business processes
• Updated branding and packaging as part of a larger innovation project, however this must not make up the whole of the project
• External research providing information on customer needs and wants
• Hire an expert to help write a design brief or prepare a design blueprint
• Develop a more user-friendly approach to new product development
• Hire an expert to help your business use design more effectively
• Expert advice and feasibility studies
• Designing and developing a website, as long as the website is part of a project and the costs don’t make up more than 10% of the grant amount.

If you would like to find out more either have a look at the Scottish Enterprise website or click here to chat to us about how you would use the £5,000 on offer!

Hitting the high notes!

Hitting the high notes!

We’ve just completed our second CD cover for the girls at Gracefull.

A project that started as a nice little branding job has continued for nearly two years now with the distinctive Gracefull branding being applied to hoodies, CD covers and signage to mention just a few things.

The group sold the recently recorded CD at their recent Christmas concert in Clydebank which we’re reliably informed was a smash hit. Well done Gracefull!